Real Brands. Real Strategy. Real Results.

Sony Pictures LATAM.

In 2024, Arcane’s strategic overhaul of the Sony LATAM YouTube network delivered exceptional growth across all key metrics. Generating over 700M views (+25.5% YoY), 1.1 million new subscribers (+14.3% YoY), 8 MILLENNIUM’S worth of minutes watched (+30.5% YoY), 14 million engagements and nearly seven figures of annual revenue - an increase of 104% YoY.

Arcane also oversaw the successful launch of a new digital hub, Shark Tank LATAM. As of May 2025, the channel has generated 78 million views and over 9 million minutes watched, positioning it as a standout success within the regional content ecosystem.

Shark Tank Latam YouTube Homepage

Magic Singh.

What began as a focused audit and 90-day content strategy quickly evolved into full-scale channel management. In just four short months Arcane increased views by 214% year-over-year, generated 3.5 years of watch time (a 1,750% increase), and grew revenue by 5,311% - doubling the channel’s total lifetime earnings since its launch in 2007. The channel also saw 4 million impressions (+715% YoY) and a 379% spike in new subscribers.

Person dressed in a tuxedo, wearing a black turban, holding one hand up, with text 'Magic Singh' overlayed.

Arcane by the numbers.

  • Person sitting on a couch watching TV, holding a bowl, with books and string lights in the background.

    Views

    Arcane has driven more than 50 billion views across our global portfolio of brands, creators, and media partners.

  • A group of seven people standing in a circle on a cobblestone surface, showing diverse sneakers.

    Subscribers

    We’ve helped clients capture 50 million YouTube subscribers and 100 million followers across Meta.

  • Scattered one hundred US dollar bills with Benjamin Franklin's portrait.

    Revenue

    In just five years, Arcane’s strategies have generated over $35 million USD in backfill revenue alone.

  • Glass hourglass with red sand on a table with newspaper background.

    Watch Time

    With over 487,000+ years of watch time, our strategies don’t just reach audiences - they keep them watching.