Real Brands. Real Strategy. Real Results.
Sony Pictures.
Arcane was tasked with supporting a strategic overhaul of the Sony Pictures LATAM YouTube presence. Sony wanted to reach more US viewers and earn more from content it already owned. After studying the data, Arcane devised and oversaw execution of a robust strategy across 10+ channels that identified opportunities for growth, codification of process, content optimizations and a publishing calendar.
By utilizing a multi-channel YouTube network strategy, Arcane targeted content towards spaces where the core audience were already active. Once that fandom had been mobilized, the strategy enabled cross pollination of viewers to other Sony channels within the content ecosystem.
As a result, Arcane’s strategy delivered exceptional growth across all key metrics. Across a 12-month reporting period, the channels generated over 700M views (+25.5% YoY), 1.1 million new subscribers, 8,000 years worth of watch time (+30.5% YoY), 14 million engagements and nearly seven figures of annual YouTube revenue, an increase of 104% YoY.
Arcane also devised and oversaw the successful launch of a Shark Tank LATAM. In it’s first year, the channel generated 100 million views and over 25 million minutes watched, positioning it as a standout success within ecosystem.
J&N Music Group.
Over a six-month strategy sprint, Arcane rebuilt a high-volume YouTube operation into a smarter, more efficient growth system - increasing worldwide revenue by 60% YoY, global RPM by 38%, watch time by 24% and reducing unsubscribers by 30%.
The channel achieved this while publishing 77% fewer videos PoP (50% less YoY) and spending $0 on YouTube advertising. YouTube advertising had previously been a material source of view growth for the channel, contributing 76.77M views in the prior period (13.7% of total views).
Arcane audited the full channel library and oversaw the reorganization of nearly 100 playlists around viewer intent, the rebuilding of end-screen logic around dynamic content pathways and newly refreshed metadata in English and Spanish. We then sunset or reorganized nearly 90% of Shorts, restarted the livestream strategy, surfaced nearly 300 deep archive assets and coordinated AI upscaling efforts for previously underused or lost footage.
Results improved across all areas: livestream views increased 96% PoP, average percentage viewed rose from 69% to 76.4%, search views increased 23.7%, playlist views up 21.3% and end-screen views improving 42.2%,
Goldbay.
Goldbay started a five year YouTube channel management partnership with Arcane back in August 2026.
In the first full month, the channel generated 1.35 million views (+581% PoP and +434% YoY) and 27,531 hours of watch time (+472% PoP and +684% YoY) all organically and without paid promotion. It also reversed five consecutive months of channel-wide decline while publishing 32% fewer videos than it did in the previous month.
The initial phase included a complete visual rebrand across Goldbay’s logo, banner, end screens and broader video-packaging system. Arcane also reoptimized archive videos, developed more than 120 thumbnail concepts and launched A/B tests across new and existing content. Several early tests are showing the updated thumbnails receiving between 70% and 80% of watch-time share.
New subscribers increased 703% from July and 208% year over year, Estimated YouTube revenue increased 302% from July and 963% year over year, Impressions reached 5,615,429, increasing 449% from July and 402% year over year as a direct result from launching and implementing Arcane’s strategy and channel management.
You can read the full announcement press release HERE.
Magic Singh.
What began as a focused audit and 90-day content strategy revolving around a major televised appearance on Penn & Teller: Fool Us - quickly evolved into full-scale brand rebuild.
In just four short months Arcane increased views by 214% year-over-year, generated 3.5 years of channel watch time (a 1,750% increase) and grew revenue by 5,311% - doubling the channel’s total lifetime earnings since its launch in 2007.
The Magic Singh channel also captured 4 million impressions (+715% YoY) and generated a 379% spike in new subscribers.
Miss Universe.
Miss Universe has chosen Arcane to lead YouTube live broadcast operations for its 75th anniversary competition, covering the National Costume Show, Preliminary Competition and Final - including the live crowning.
We’ll work alongside its digital and production teams, coordinating live feeds and managing YouTube’s broadcast settings throughout each show. It’s a major international production, and we’re proud to play our part in bringing this milestone to fans.
Arcane by the numbers.
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Views
Arcane has driven more than 150 billion views across our global portfolio of brands, creators, and media partners.
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Subscribers
We’ve helped clients capture 50 million YouTube subscribers and 100 million followers across Meta.
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Revenue
In just five years, Arcane’s strategies have generated over $40 million USD in backfill revenue alone.
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Watch Time
With over 847,000+ years of watch time, our strategies don’t just reach audiences - they keep them watching.